Our Guide To Infographics

2&21 began as a creative collective with only one rule, wedowhatwewant. However,  we have since grown into a healthy, little, soon-to-be LLC.

We’ve gotten a lot of our work through word of mouth (thanks, you guys). And as we’ve mentioned in the past, much of it has been infographics.

To hone our process, we’ve been compiling resources and building a list of best practices. Here’s where we netted out. As always, we’d love to hear what you think.

Less Is More
Infographics are a great way to make facts and figures easier to understand, but that doesn’t mean every inch of the page needs to be covered in stats. Content should be edited down to only what’s necessary to the story.

Stick To The Story
Every infographic should have a narrative, complete with a beginning, middle, and an end. A bunch of stats with a pretty design are just as confusing as a 100 page research paper. It’s not enough for content to be interesting, it needs to keep the viewer moving forward.

Have A Conversation
Facts and figures aren’t normally associated with fun, but that doesn’t mean they can’t be. An infographic’s copy tone should be conversational and easy to understand. What’s the point of simplifying design if the language is going to stay stuffy?

Keep It Consistent
Consistent style, color, and icons are essential in guiding the user through the data. Sure, words are important in telling a story, but a lot of times visuals can get it done faster.

Drive The Point Home
A conclusion is key. If your infographic leaves people with the feeling of “so?” you’ve lost. Every element should be move the viewer closer to what you want them to learn.

Here’s a few infographics that inspire us.


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